I understand why companies do it.

They’re desperate to increase business, they want more foot traffic, they want new customers, they want to grow.

I recently walked by a sign taped to the front door of a dedicated children’s salon. It read:

“Gumball Alley is now a full family salon. We cut adult hair now.”

It’s one thing if Gumball Alley wanted to transition into a family salon; one might be able to see a family getting their hair cut together at the same time. But this is presented more like “have scissors, will cut” and less of a family experience.

It’s a great example of why everybody isn’t a market. When everybody is your market, you sacrifice a core market.

And when you do that, you stop being a distinct product and start blending in with everybody else.